1. We are continually focused on both current business operations and also on new business development.

 2. Once a new business plan has been approved, we then wholeheartedly commit to ensuring its successful implementation.

 3. The business model of all new projects must be viable. This is ensured by observing the following principles :

• A business model is a system designed to produce profitable external outputs (for consumers).
• A viable business model is a system that meets implicit needs of a particular consumer target through brand-new methods.
• The model is based on our company's evolving structure rather than its present makeup.
• Our current conditions are analyzed so as to be changed in response to identified future needs and opportunities.
• These tenets mean we do not create our future based on our current circumstances but plan and allow for future circumstances based on our expectations.
• Our business model must be – and is – complete rather than disjoint and fragmented.
• Our business model distinguishes the business as a set of subsystems that facilitate every separate system to effectively operate and to jointly produce pre-defined results.

 4. Results are planned on the basis of analyzing the needs of target consumer groups and allowing for the existing and projected future competitive environment.